Telling a relatable story helps your audience get to know you.

These work so well because of the 'know, like, trust' factor: your customers need to know, like, and trust you before they'll buy from you. For example, the Instagram caption limit is 2,200 characters, and Instagram shortens your caption after three to four lines, so your first sentence should act as a headline to encourage your audience to read the whole caption.Ĭopywriter Alex Cattoni explains that Instagram captions need to follow the 'ABC's of copywriting':Īttention: Grab attention with an intriguing question or an emotional sentence.īenefit: Provide a benefit in the form of education, entertainment, or inspiration.Ĭlose: Close your caption with a clear and concise call-to-action.ĥ types of Instagram captions for businessesĪlex outlines five different types of Instagram captions that are particularly effective at driving crucial engagement actions such as likes, saves, shares, comments, and website clicks:

There are also some hard rules you should follow.

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